I know Vine’s supposed to be about being spontaneous and creating real time videos but as a big brand there’s always a desire to have that extra element of control over the end product. Below are a few lessons I’ve learned about the best ways of managing your output on Vine and how its distributed.
Practice, Practice, Practice: Set up a test account, experiment with camera angles, stop motion etc. Lots has been written about this already. My only additional tip on the shooting front is try using your iPad instead of iPhone. It’s not native to iPad but the extra size of the tablet can act as a tri-pod and help you maintain a steady shot.
Getting a verified Vine account: If you have a verified Twitter account use your Twitter account to set up your Vine account, i.e hit ‘Sign in with Twitter’. A verified account on Twitter automatically creates a verified account on Vine.
How to stop auto-cross posting to Twitter: Cross posting to Twitter automatically is a pain as you don’t always know how your message is going to appear on Twitter, as I learned to my cost - In the below post I believed I had plenty of characters for copy, hashtag and URL, but seemed to be arbitrarily cut off when cross posting to Twitter:
Far better to create the Vine, caption it appropriately for Vine and then share the URL to Twitter in your own time and with your own bespoke copy for Twitter. A minor hack appears to be needed to do this: go to profile>settings in Vine and add an email address to your profile and then delink your brand Twitter account from the profile. Instead, connect a dummy Twitter account* that you’ve set to private. Now when you create a Vine you can safely hit ‘share to twitter’ and have the Tweet go to your private Twitter account. Take the URL from your private Tweet and use it as part of a Tweet from your brand account.
Give yourself two bites at the cherry: If you’re trying something complex or working with unpredictable elements you might want to give yourself more than 1 take to choose from (something you don’t normally get with Vine). If you are fortunate enough to have two iOS devices, this is possible. Just record your Vine on one device but don’t publish it, just leave the app open with publishing pending (i.e the stage below)
then login to Vine with the same account on your second iOS device and shoot again. You’ll then be left with 2 Vines at the publishing pending stage and you can make your call on which Vine to use.
*a useful trick for creating a second twitter account is to use your gmail account to create a second email address. Twitter will read firstname.lastname@example.org and email@example.com as different emails but Gmail treats them as the same and puts them in the same inbox.
Thanks for reading, feedback to @bits500 warmly welcomed. Please enjoy my guinea pig watching The Apprentice:
EDIT: The good people at Brands On Vine have reminded me to add one final tip - if you’re a brand and create a Vine, be sure to Tweet @brandsonvine to let them know
EDIT 2: Think about audio: Even ambient background noise can sound poor with “jump cuts”; music is worse. So many Vines are ruined by sound jumping all over the place. No easy solution, as most locations have some sound going on. Good sound on smartphone videos is hard enough anyway, without the problem of the audio jumping around (Thanks to @MarcSettle for this)